Why 'Posting and Praying' Isn’t Working: A Beginner's Guide to Turning Followers Into Paying Customers

Nov 20

You’ve been posting nonstop, pouring your heart into every caption, and answering every comment like it’s a lifeline. Yet, your sales notifications are crickets, and your DM inquiries are ... well, let’s just say it’s not quite the flood of interest you imagined.

It’s not because you’re not trying hard enough. In fact, you’re probably trying too hard — and doing it all the wrong way.

What if I told you there’s a way to grow your business without feeling glued to your phone 24/7? A method that turns curious browsers into loyal buyers while you’re making dinner, spending time with your kids, or even catching up on sleep?

Spoiler: It doesn’t involve hustling harder. It involves working smarter by building a system that runs in the background, so your business grows—even when you’re not paying attention. Curious? Let’s dive in.

Why “Posting and Praying” Isn’t Working

When you’re sharing content without a plan, you leave your audience confused about what to do next. Sure, they might enjoy your posts or even follow you, but then what? Without clear steps to guide them, they’re unlikely to take action.

Here’s the truth: hard work isn’t enough. You need a process that makes it easy for people to connect with you, trust you, and eventually buy from you.

This is where an automated system—often called a marketing funnel—comes in.

What Is a Marketing Funnel?

Think of a marketing funnel as a step-by-step path that leads people from being strangers to becoming paying customers.

Attract: First, you catch their attention.
Engage: Next, you build trust by helping them with something valuable.
Convert: Finally, you invite them to take action, like buying your product or booking your service.

The best part? Much of this can happen automatically, so you don’t need to guide every person manually.

How Can a Funnel Help Busy Moms?

As a mompreneur, your time is precious. You can’t afford to spend all day chasing leads or answering questions. A funnel does the heavy lifting for you by:

Introducing your business to new people.
Keeping in touch with them (automatically!) to build trust.
Helping them decide to work with you without you needing to follow up repeatedly.

It’s like having a personal assistant for your business—one that works around the clock.

Steps to Start Building Your Funnel

Ready to make your life easier? Here are four steps to get started:

1. Understand Your Ideal Client

Who do you want to work with? Get specific about their needs and struggles. For example, maybe your dream client is another mom who’s overwhelmed and looking for simple solutions. Write down:

What they worry about.
What they want most.
How you can help them.

2. Create a Freebie That Solves a Small Problem

A freebie is a simple resource you give away to help potential clients and earn their trust. It could be a checklist, guide, or mini e-book. The key is to pick a topic your ideal client cares about.

Need help creating a freebie? Check out Freebies That Hook—it’s packed with tips to make freebies that work.

3. Automate Communication

Use tools like email to stay in touch with people after they grab your freebie. For example, send them an email thanking them and sharing more helpful tips. Over time, they’ll see you as someone they can trust.

4. Create a Clear Path for Action

Think about the steps you want someone to take after they download your freebie. Should they book a call? Buy a product? Sign up for something? Make these next steps simple and obvious.

Imagine Your Business Running Itself

Jessica, from earlier? She was tired of spending all her time chasing results. After setting up her first funnel, she started seeing sales come in—even when she wasn’t online. Now, she has more time for her family and feels confident her business is growing without her having to micromanage every step.

You can have this too. A funnel doesn’t just save time—it makes your business work smarter, not harder.